GoLite Ads promotes Madonna Tour in Chicago on it's Mobile Digital Billboards

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Universal wanted to create buzz in Chicago for Madonna's upcoming tour. What better way than showing the icon''s VNR throughout Chicago's hottest areas? Chicagoans took videos of the advertising truck, snapped pictures with the truck and most of all took notice of the Material Girl as she made her presence felt on the Magnificent Mile of Michigan Avenue, Wrigleyville and the Cubs game, Navy Pier, Millennium Park and of course Chicago's famed Theater District.