Madonna fans have noticed a possible team-up with Apple.
Rumours are circulating that the singer's alleged new single - titled either 'Unapologetic Bitch' or 'Bitch, I'm Madonna' - samples Siri's voice. Siri is an artificial intelligence assistant found on Apple iPhone and iPad devices.
The speculation was increased further when someone noticed that saying 'Unapologetic Bitch' into Siri swiftly loads Madonna's Wikipedia page, seemingly creating a link between the service and the superstar.
Searching Wikipedia online, 'Unapologetic Bitch' isn't mentioned on Madonna's main page, making the Siri search result even more curious.
What's more, while simply typing 'Unapologetic Bitch' into Google or Bing does bring up results relating to Madonna, the star's main Wikipedia page isn't even within the first 30 search results.
It wouldn't be the first time the Cupertino-based company has teamed up with a female superstar. iTunes exclusively launched Beyoncé's self-titled album last December, after she surprised fans with a stealth release on the store.
Meanwhile, Diplo recently spoke about working with Madonna on 'Bitch, I'm Madonna', saying the track is "very cool".
Madonna has yet to confirm the release date for her 13th studio album, but has been teasing the recording process on Instagram with the hashtag #UnapologeticBitch.
We reached out to Siri for confirmation of a possible Madonna collaboration, but they declined to comment.