On this day: Sept. 15: The English Roses is released worldwide (2003)

The English Roses is released worldwide
September 15, 2003
Gallimard Gardens party, Paris
Madonna's Book, 'The English Roses', Debuts at No. 1 on The New York Times Children's Best-Seller List:
A Record-Setting Worldwide Bestseller
One week after its release in 30 languages and more than 100 countries around the world, The English Roses, Madonna's first book for children, is a global best-seller.
     The book will enter The New York Times best-seller list in the October 5, 2003 edition of The New York Times Book Review in the No. 1 position for children's picture books.
     Today, the book debuts on the USA Today best-seller list at No. 7 among all books sold in America last week.
    The book is the No. 1 children's best-seller on the BookSense list, reflecting the strong support for The English Roses by America's independent booksellers.
    The English Roses is No. 2 on the Amazon.com children's best-seller list and No. 1 children's best-seller on bn.com, Barnes & Noble's online bookstore.
     The English Roses, a 48-page jacketed hardcover, filled with whimsical, colorful illustrations by renowned fashion artist Jeffrey Fulvimari, is a story about the importance of compassion and the rewards of friendship among five schoolgirls in contemporary London.
    There are over 50,000 retail stores carrying The English Roses in the United States alone, including Barnes & Noble, B. Dalton, BJ's, Books-A- Million, Borders Group, Costco, GapKids, Hastings, Musicland Group, Sam's Club, Scholastic School Fairs and Book Clubs, Target, Toys "R" Us, Virgin Megastores, and Waldenbooks, among many others. Online stores include Amazon.com and bn.com.
   Nicholas Callaway, C.E.O. of Callaway Arts & Entertainment, the originating American publisher, says, "In its first week of release, The English Roses has set a record as the biggest and fastest-selling book in publishing history for a first-time children's author. This is an unprecedented accomplishment. We are thrilled that audiences around the world have embraced The English Roses so wholeheartedly. It demonstrates once again that Madonna has an extraordinary gift for communicating with children of all ages -- even grown-up ones.
   "As she always does, Madonna is setting trends. We've heard that girls across the country are dressing like the English Roses, practicing their dance steps, and learning the lessons of the story. The first edition, with its polka dot slipcase, has already become a collectible. We are hearing reports from all over that people are preordering first editions of all five books."
   Praise is pouring in from every sector of the book trade. Steve Riggio, C.E.O. of Barnes & Noble raves, "The English Roses is a delight; slyly wise and sweetly sensible. Career booksellers learn caution at an early age, but I can't resist saying I honestly think that Madonna's books will etch their way into publishing history." Madonna will be in New York on Monday, September 29 for a book signing at the Rockefeller Center Barnes & Noble store beginning at 3:30 p.m. Every customer who purchases a copy of The English Roses at that store on Monday will receive a free limited-edition English Roses poster.
   Sarah Parker, children's book manager of Scott's Bookstore in Mount Vernon, WA, says, "Booksellers tend to not give very much credit to celebrities who try to write books, especially books for children. Madonna has earned my respect with this first of five picture books for children of all ages. The story is told in a perfect young girl's voice and delivers a very important and timely message. The illustrations are fresh, unique and bright and will entice any girl to turn the pages. This is my holiday gift pick for the season."
   Linda Jones, vice president of merchandising for Borders Group, says, "First week sales of The English Roses at Borders Group stores exceeded what we anticipated and we are eagerly awaiting the release of her second book, Mr. Peabody's Apples, on November 10."
  In the United Kingdom, the book is No. 2 on the UK BookScan children's bestseller list, running a close second to Harry Potter and the Order of the Phoenix.
   Puffin Books, the children's division of Penguin Group UK, is in its fourth printing of The English Roses in response to surging demand.
 The French publisher of The English Roses, Gallimard Jeunesse, is also in its third printing and publishers in Germany (Hanser), the Netherlands (Vassallucci), Finland (WSOY) and Turkey (Iletisim) are each in their second printings. In Finland, bookstores were sold out of the book within two hours of its release on September 15.
 The book is already a best-seller in countries as diverse as Taiwan, Slovenia, and Iceland. The list of languages and countries in which Madonna's children's books will be published is steadily growing. The latest additions include Indonesia and Japan (Shueisha).
 Credit for attached photo: Madonna in Paris for launch of 
The English Roses, 9/15/2003. Courtesy GAMMA.
-PRNewsWire/Callaway Editions

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